Yesterday, we finished the recording of our video.  I really think that our school should have some rooms in art building open late as our studio.  We were kicked out from art building at around 7 p.m., and it was Friday.  Let’s just focus on the process of our project.  After more discussion, we decide that our target audiences could be freshman who are interesting in design but don't have enough understanding about the graphic program at CSULA.  Therefore, we want to show the process of how students become graphic designer.  Our first idea was star with interview with people.  However, we killed that idea, because it was too obviously.  Then, we came up an idea which was to use abstract images to communicate this process.  We recovered the dripping colors, which is abstract and symbolic.  The idea was that people start blank at here, and come out with colorful minds and their own unique styles.  We tried many times, finally it looks good on camera.     

               One more thing that I learn from Monday’s class is that a good ad is figurative and symbolic.  I think it should be communicate the message clearly with images that are not too obviously.  For example, from our last projects, the ads for blue moon bears are use the shape of woman’s body to promote the idea of elegant.  That is figurative.  For this project, our group was having the interview idea for our video.  However, we changed our idea after more deep discussion and understanding of our project.  Therefore, we are using more abstract visual images to introduce the process of how student will become a graphic designer as they study at CSULA graphic design program.       

            I saw this ad on the internet today.  I think the image of this ad is very powerful.  I believe the mood for this ad is shock.  This ad does make me feel shock.  Nothing could get more shock and seriously than a picture of a dead file.  I think this image just told audiences everything they need to know.  Also, the head line works with this image very well too.

   

I just read an article about the best 30 print ads today.  I think some of those ads are very interesting. 

 

This ad is for Bazooka gum.  I think the targets of audiences for this ad are kids.  The moods of this add is funny and humor.  The huge pink gum bubble is the first thing jump into my eye.  Then, I realized the boy crashing his go kart into a tree.  Therefore, I get the feeling about this product, which is fun and exciting.

 

This ad is for Lego.  I think the mood for this ad is between humor and fantastic.  This is a very eye catching ad.  One Lego piece is bold and appears in the middle of this ad.  Then, its shadow becomes a shadow of tank.  That shows the possibility of Lego, and how it grows with imagination.  However, both of the Bazooka gum ad and Lego ad don't come with body copy.  I saw many ads that don't really have a body of copy.  I think maybe because of their brand are well-known, so they don't have to explain more about their product.