Communication skill is a very important skill for designers.  We have to learn how to find out the real subject from conversations.

  Like this set images, break a part of a subject, and form something more interesting.  

 

This is an AD campaigns for oil paint.  This ad campaign shows the oil paint dry very fast.  This AD campaign created huge impact for its sell point.  This impact is created by the contrast between life and death, also the dry and water. 

So, from this AD campaign, I learned that one way to create a strong message is by use strong contrast. 

What is advertising? I been thinking about this question after our first class. We see and hear advertising from TV, radio, and internet, and they are trying to brain wash people.  I am agree that advertising is evil.

A good ad must brings the right message to its audiences.  It should have the right context.  Also, it should try to focus on one sell point and make it sample.  Of course, humour is very important too.

Here is one of CNN's ad campaign.  This ad campaign only have one strong sell point, which is that CNN has the most update and  accurate news. Most important, this a funny ad campaign.