What is advertising? I been thinking about this question after our first class. We see and hear advertising from TV, radio, and internet, and they are trying to brain wash people.  I am agree that advertising is evil.

A good ad must brings the right message to its audiences.  It should have the right context.  Also, it should try to focus on one sell point and make it sample.  Of course, humour is very important too.

Here is one of CNN's ad campaign.  This ad campaign only have one strong sell point, which is that CNN has the most update and  accurate news. Most important, this a funny ad campaign.