Yesterday, I shared my understanding about strategy in advertising development.  Today, I am going to post some examples and try to explain their strategy.  The product in this ad is tool box.  From our comment understanding, constriction tools are lead our mind to the mess up and dirty pictures.  However, in this ad, the feeling of this picture is very clean and elegant.  Therefore, I know the selling point for this product is its organized ability.Therefore, the strategy for this ad is to target people who are trying to get things organized, and release themselves from mess working environment.  So, the mood for this ad is very elegant and clean.